Eloria Michelle, CoFounder of Eloria Michelle Beauty & Wellness services is a Brooklyn native with over 10 years of experience in the entertainment and beauty industry as a certified Make-Up Artist/Esthetician, and now Medical Program Director.  She also offers a host of beauty, wellness and personal concierge services such as On-site Full Face Airbrush, Traditional Makeup Artistry, Weight Loss Management Vitamin injections, Anti-Aging Bio identical Hormone Consultations, and Beauty & Nutritional Coaching.  She has worked on various fashion shows such as, Mercedes Benz Fashion Week, Music Videos, HBO, Oxygen Network, Viacom, Mens Magazine, Forbes, Bronze, Essence, BET, WNBA and various hair magazines and a host of charitable events. Eloria is also a trainer for Estee Lauder and works on weddings for both U.S. and international events. Her motto is "Stop Existing, Start Living," this is how she lives her life.

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Q. What was the inspiration behind starting Eloria Michelle Beauty & Wellness?

I launched because of my desire to make a difference. I wanted to work with others to help move them forward in profound ways in their lives. I knew that I could offer the perspective, structure, support, guidance and honesty others needed.

Q. How did you get started? What steps did you take to launch your business?

I conducted market research, wrote a solid business plan, funded my business, picked a business location, chose a business structure and business name/mission statement. I also registered my business, got federal and state tax IDs, applied for licenses and permits and then opened a business bank account.

Q. What products or services does your business provide and who benefits from it?

My services include:

• Makeup Application 

• Microblading/Microshading 

• Paramedical Makeup 

• Permanent Makeup

• Permanent Scar/Strech Mark 

• Camouflage Makeup

• Basic Anti-aging Facials 

• Eyebrow Tinting 

• Teeth whitening 

• V-Steaming 

• Weight Loss Coaching 

• Virtual Consultations/ Tutorials 1 on 1 or Groups

• Spa/ Pamper Parties (Mobile services only)

• Products/ Merch coming soon

Everyone Benefits from my services and products ages 17+ up.

Q. What are some of the marketing techniques that you’ve taken to bring awareness and visibility to

your brand?

• SEO Search Engine Optimization 

• Ad Words

• Ripl

• Social media ads

Q. Have you come across any roadblocks in your path to success? If so, how did you overcome

them?

Feeling overwhelmed was a roadblock that came when I didn’t have the proper systems. Use a coach, mentor or friend as a sounding board. Discuss the issue with them and openly share issues/roadblocks. Prayer, Selfcare and Meditation helps.

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